Dominus
Growth built deliberately.
The Dominus Way
In an industry tainted by mediocrity, our system combines effective strategy with sophistication and class.
Most marketers fail for one of three reasons:
- they “tested” instead of deciding from research and data,
- they valued quantity over quality
- and they chased leads instead of what really matters, which is revenue.
The Dominus Way exists to remove all three.
WHAT WE BUILD
We build you a system that puts qualified booked calls on your calendar, pre-sold.
A qualified booked call means a person who:
- matches the client profile you approved,
- booked a call
- and showed up.
A form fill does not count, and neither does a name on a spreadsheet.
You decide who qualifies.
And because part of our fee is a share of what you close, we are judged on revenue, not on how full the calendar looks.
Our clients have closed over
$180M
in total revenue through this system.
I
RESEARCH
2 hours
First conversation
A week
Research, generally
Our onboarding is unlike anything you have seen in the industry, and it runs in three phases.
The first conversation
Our first conversation runs two hours. Why? Because we leave no stone unturned:
- what you sell
- to whom
- at what price
- what a good month looks like against a bad one
- and more.
Market research
Then we begin our research, which generally takes a week. We go where your buyers talk when nobody is selling to them: Reddit, Quora, private Facebook groups, YouTube comments, X, review sites and more. We collect what they say word for word, often thousands of quotes, then find the common denominators:
- what they are afraid of
- what they want
- why they bought and why they walked away.
We study what your competitors promise and where their customers say those promises fell short.
Your sales calls
Then we go through your own sales calls to find the questions and objections that recur, so we can address them in advance.
Nothing we build is based on “testing” (guessing) or on templates reused from client to client, because everything rides on those three phases. Everything we find goes on paper, so every later decision traces back to a sentence a real buyer said.
II
STRATEGY AND OFFER
From the research we shape the offer, the positioning and the plan:
- who we are speaking to
- what we are saying
- what we expect to happen
- and how we will measure it.
A bad offer with good creatives or landing pages will fail every single time. Dominus brings together some of the greatest minds in the industry, so every strategy is done right the first time and the outcome is always an offer your client would be foolish to refuse.
III
THE BUILD
Three things are built at once, in your accounts.
Landing Pages
Where a prospect lands and decides.
- Always built to be A/B tested against an alternative, because a single page is a guess.
- For every $5k to $15k spent on ads, a new alternative must be tested.
- All landing pages are custom-coded from our research, not from a competitor we funnel-hacked or a template we use for everyone.
Ad Creatives
We handle everything from start to finish for both static and video ads.
- AI is never used in our process, and everything is built by our in-house production team.
- We build ten variations of static and video ads so that we can see which format works for you.
- Creatives are the lifeblood of Andromeda and require constant testing, variation and iteration.
Sales Infrastructure
The work does not stop when someone books a call. That person needs their questions answered, and needs to arrive at the call already pre-sold.
- So we handle the CRM, tracking, filters and follow-up that turn a click into a qualified conversation on your calendar.
- Every number in one place.
- Reminders, confirmation and a human follow-up before the call, because a booked call that does not show is not a call.
IV
LAUNCH
Once your team has reviewed and approved everything we have built, campaigns go live under our daily watch.
In the first weeks we are learning what the market responds to, so we stay measured, patient and honest about what early data can and cannot tell us.
V
THE WEEKLY RHYTHM
Daily
Your call-quality updates
Weekly
Our report and check-in
This is where most of the work lives. New creative and new tests every week, so the account never goes stale.
- What works is scaled.
- What does not is retired.
- You update us daily on the quality of the sales calls.
- We send you a weekly top-level report along with a check-in call.
The people you speak to are the people inside the account doing the work, not a low-level account manager who has to check with someone else and gets back to you in five to ten business days.
VI
REVIEW AND DIRECTION
6 months
Onboarding and research refreshed
At regular intervals we step back from the week-to-week work and look at the whole:
- profitability
- cost to acquire
- lifetime value
- and where the next stage of growth is.
Then we set direction and go again. The work does not stop, by design. Every six months we go so far as to redo the entire onboarding and research process, because the economy and market sentiment never stand still, and we must stay agile enough to adapt.
EVERYTHING IS YOURS
Everything built under the Dominus Way lives in your accounts:
your ad accounts
your CRM
your landing pages
your data
If we ever part ways, all of it stays with you. We would rather be kept because the work is good than because leaving and transitioning are hard.
