Background

Our client is an AI-powered investment platform with over three years of consistent performance. The product promised attractive monthly returns and positioned itself as a hands-free way to grow wealth.When they came to us, we didn’t have any baseline to build on, no funnel, no creatives, no access to past data, and no internal creative team to lean on.

We were starting from Ground Zero.

Everything had to be built fresh: avatar research, messaging, funnel, copy, creatives, tracking, and campaign structure.

Challenge

On paper, the offer was irresistible: “Grow your money without lifting a finger.” But the reality was more complex.

The core challenges were twofold:

Credibility

- The market was flooded with scams and failed trading bots.
- Prospects wanted returns, but the overwhelming concern was trust: “If I put money in, will it actually work, or will I lose everything?”
-Our job was to build a credibility machine, a system of layered proof that reassured prospects at every touchpoint.

Avatar Clarity

- Theoretically, everyone wants hands-free returns. But in practice, not all audiences are equally qualified or profitable.
- We needed to identify the avatar most likely to not only click an ad, but also book, show up, and invest — so every dollar in ad spend produced maximum ROI.

This wasn’t about simply running ads with the right cost caps.
It required understanding the psychology of the buyer:
On paper, the offer was irresistible: But the reality was more complex.

Why wouldn’t people buy if the promise was so strong?

Which proof points make them confident enough to take the next step?

Who is most profitable to pursue, and how do we filter out noise?

Stretegy

On paper, the offer was irresistible: “Grow your money without lifting a finger.” But the reality was more complex.

The core challenges were twofold:

Research & Avatar Definition

We started by mapping the market, competitors, and possible avatars.
Through research and close collaboration with the sales team, we identified the most profitable audiences:
- Pre-retirees with savings, seeking reliable passive income.
- Business owners looking to diversify investments without adding more work.

This narrowed focus allowed us to refine messaging around security, proof, and diversification rather than speculation or hype.

Building the Credibility Machine

Because skepticism was the biggest barrier, every asset had to reinforce trust:

Landing Page

Designed to educate non-traders in simple language, while showcasing proof and guarantees.

Video Sales Letter

Professionally scripted and recorded to explain the offer clearly and humanize the brand.

Social Proof

Screenshots, testimonials, verified account data.

Active Presence

Social media pages managed to look legitimate and engaged.

Human Touch

Webinars, face-to-camera content, and even live demonstrations of the algorithm’s performance.

Community Proof

Reviews (Trustpilot, Google) and consistent comment management on ads.

Funnel & Tracking Infrastructure

We built the funnel completely from scratch with a direct-to-call flow:

- Landing page → VSL → calendar booking → sales call.
- No lead forms — high-ticket credibility required more commitment upfront.

Behind the funnel, we laid down robust tracking:

- CPL, bookings, show rate, qualification, and closes tracked end-to-end.
- Conversion API and offline events (show-ups, qualified calls, closed deals)
fed back into the algorithm to optimize for quality, not just quantity.

Creative & Messaging Testing

We began lean with static images to validate messaging, testing multiple angles:

Proof-Driven

Account screenshots, ROI examples.

Promise-Driven

Hands-free wealth growth.

Guaranteed

Downside protection and assurances.

Ai-Driven

Positioning the algorithm as the “edge.”

Celebrity-style ads produced cheap leads but revealed low quality (unqualified or no-shows). This insight reinforced the need to stay focused on pre-retirees and business owners, and to prioritize credibility over clickbait.

Once messaging was validated, we scaled into higher-production video and UGC creatives to maximize impact.

Conclusion

This case study shows that scaling a high-ticket product in a skeptical market isn’t about quick hacks or isolated tactics. It’s about understanding psychology, building credibility, and focusing on the right avatar.

The success came because of Dominus’ full-stack approach:

Research to identify the most profitable audience.

Funnel design to educate and build trust.

Creative strategy and testing to uncover winning messaging.

Tracking and data feedback to continually improve quality.

Close alignment with sales to ensure marketing translated into revenue.

Instead of piecing together multiple freelancers or agencies, our client had one integrated partner who could design and execute the entire growth engine from scratch and scale it into predictable profitability.

AI TRADING ALGORITHM